As you may have seen, we recently started shifting the name of our gym from CrossFit Icehouse over to Icehouse Fit.
We love Icehouse! We love the name, it truly feels like us! But as we have grown, we have added so many other programs to our gym such as Nutrition Coaching, Flux (Yoga + HIIT) classes, personal training, and our 6-week Challenge program to name a few.
We feel calling ourselves “CrossFit Icehouse” limits our ability to reach people. The word “CrossFit” holds quite a bit of weight in itself and tends to be intimidating. Have you ever heard, or even yourself said “CrossFit? I can’t do that!” We hear it almost daily! Even I have to admit that I also thought that was the case before I started as well.
Our tagline has always been “Building Everyday Athletes.” Our goal is to empower our clients to be better humans. We do not focus on what most people think of as CrossFit, which is competition (or what you may have seen on ESPN). We focus on the everyday person just trying to get a little healthier, feel a little better, or just keep up with their kids and/or grandkids. Icehouse’s goal is to support each of our athletes to help them feel stronger and achieve things they believe to be impossible at first.
There are so many avenues to take to start feeling better, so we have added options. Not ready to start an exercise program? Great! You can meet with our nutrition coach to get the information and support you need to make healthier choices and work towards your goals in the kitchen. Have previous injuries that you are concerned about flaring up with a new program? We have options catered to you to help you strengthen those areas to be able to start a new program, run that race, or climb that mountain! Do a lot of yoga but want to improve your strength & conditioning? Flux is a perfect fit for you! The point is fitness, health & wellness is NOT one size fits all, and neither are we.
So much more happens at Icehouse than just fitness, and we felt it important to evolve to allow that to happen, as well as open up the door to folks who may have previously been hung up on the “CrossFit” name.
Do you still offer CrossFit?
Yes! CrossFit Icehouse is still alive and well within Icehouse Fit, it is just no longer our lead brand. We even have multiple tiers or levels in every class so we can easily modify based on each person’s experience level to help them get the most out of every class. And WE TAKE CARE OF THAT FOR YOU! You do not need to come in and guess, we have highly experienced coaches whose job is to help make your class the best hour of your day! Because we believe fitness should be fun!